The Hindi version of the film was released on 9 August 2012. The film's release was further delayed because of ongoing court cases pertaining to the issue of protection of animals. In the meantime, the film was dubbed and released in Tamil, Telugu and Malayalam.
In late September 2012, the film's release was postponed again after the Animal Welfare Board of India stated that they would not allow the film to be released unless changes were made to the film. There were reports that the film would be approved after an agreement was reached between the producers and the AWBI. The film was finally approved and released on 16 December 2012.
The film is a critical and commercial success. It grossed ₹2.8 million in its opening day which was the highest opening-day gross for an Indian film in 2012. and ₹9 million in its first week. The film also became the highest-grossing Indian romantic comedy of all time.
The film was a 'Hit' at the box office. The opening day collection was ₹1.25 crore, which is the highest opening day collection for an Indian film in 2012 and the 4th highest in the country. This was followed by ₹5.3 million in its first weekend. After its second week, it grossed ₹6.41 million and ₹9.78 million in its third and fourth weeks respectively.
The film was scheduled to release on 12 August 2012, which was the International Day for Preventing Farm Animal Cruelty, but the release was delayed again. Director Anwar Rasheed said that the postponement happened due to the withdrawal of a few censor certificates. He added that the decision to revoke the certificates, which was taken by the censor board, was taken by the chairman of the board on his own. He also said that the film would be released after the court cases regarding the issue of the Animal Welfare Board of India were resolved.
The Indian government gave its final verdict in August 2012, stating that the movie could be screened, provided that it was edited to remove references to the Sikh religion, and that it was certified by the AWBI. The movie's distributor, the KriArj Entertainment, said that it would edit the film if the AWBI agreed to its certification, and that they would not show the film without the AWBI's final approval.
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